Brilliant Advertisements That Put The Spotlight On The Radio Industry

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In the marketing world, the secret to creating a great radio ad is well known. It involves the mix of a good voice-over talent, a simple but attention-grabbing message, and the call-to-action spiels, to name a few. Here are some brilliant radio ads executed and reasons why they live up to this day.

 

It is already proven that radio advertising is one of the largest revenue sources in the U.S. That is amazing, and it will take an even astounding turn as it is forecasted that the total revenues will increase from $1.4 billion to $2 billion in 2021.

 

In a study referenced by American Music Concepts, 60% of adults 18 years old and up listen to the radio in their cars on a typical weekday. These adults also listen to the radio at home, work, or when they’re shopping. The numbers go on.

 

Sixty two percent of shoppers listen to the radio just 13 minutes before making a purchase, while 90% of consumers are in their cars less than 6 minutes before shopping. That’s what makes it a great marketing medium—  it captures your market when they’re just about to splurge on something.

 

Definitely a huge advantage for your business, right? Here are some of the most brilliant radio advertisements (truly well done) that you might want to take notes from:…

The Challenge Of Keeping The Radio Industry

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It is no longer a common bonding activity for young people to call the radio DJ to request their favorite song and wait for it to play, chat with acquaintances over the phone, greet family and friends through the radio and sometimes even consulting love problems to your favorite DJ. In this day and age of online communication, how do the people behind the radio industry survive? How do they keep pace with the growing and unstoppable innovations that are happening on the internet?…

Surviving In The Old Age Of Radio

There are two worlds of radio in this day and age – the old and the new. The old world of radio, that we will be discussing here, is what everyone knows as the “traditional radio”. This site has a wonderful article that talks about the new age of radio, but how do you know enough about the old? Are there radio companies hiring even at this digital time? I just got my public relations degree, how do I use it here? Well, sit back as I will attempt to answer all of these questions while at the same time teaching you the key fundamentals to staying on the radio – even if listening to iTunes or Spotify is more convenient.

Connections, Connections, Connections

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Let’s just say that you are still in college, then, one of the first things that you want to do is find people in your field. There is no guarantee that you are going to get a job straight out of college and someone that you know with a bit of experience can get you far – this is connection. This can be anyone from a professor to the person who runs the radio station at your school. Does that mean all your connections should be from college?

Anybody can be your connection and that doesn’t constrict you with college mates. If being in the radio is your dream, then, family members are not out of the option. The last thing that you want to do is twirl your fingers around as you wait for someone to hand you everything that you want in life. Don’t you ever wait for the opportunities instead, run after them! This is the actual value of internships as well as being a last ditch effort when you need a job. This applies to all jobs, but especially those involving the radio field.

Have Something To Say

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This will be your fuel once you finally get into the field. The thing that most people are attracted to is passion, and you need to have this dripping from your ears. What matters to you? How can you take that passion and wrap it around multiple subjects? For most on the radio, this is something political or news and you will never run out of conversational points.

Another thing to keep in mind is how to tailor your message throughout everything. For example, many talk show hosts wants to discuss something that seems easily attainable and relatable to the masses such as removal of health care policies or simpler taxation laws. Having a niche is almost as important as having a voice, but if you land correctly with what the general populace wants to hear, then, you hit it.

Have A Great Idea That Needs To Be Heard

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One of the worst things that could happen is for you to come on air and a huge drop of listeners happen. One way to keep listeners on is with new information. Your commentary should infuse with what you are trying to talk about in a way that is smooth and appealing. A great idea needs to be heard – so, talk about it.

These are just some of the things that you should keep in mind to survive the radio world. Good luck in chasing your dream and try to keep the radio alive for as long as possible.…

Succeeding In The Radio Business

How come there are people who connect so well with their audience over the radio? I spent years wondering about this myself, and I think I was able to break down their success into three essential parts: the DJ’s voice, his views on the matters discussed and the message behind it are three things that help them connect well with their audience. The mind consists of a variety of stuff such as their opinions, thoughts ad etc that makes them appealing to their listeners. Their voice and the message are two things that are relatively self-explanatory, but read on as we break these components down into detail.

The Mind

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This is what helps every host connect with their audience on an emotional scale. As much as we hate to admit it, we tend to listen to people that we think have the same opinions as us. The better that they are at expressing this, the more likely that you will attract more fans of the same mindset. There are both benefits and disadvantages to this.

There is no true way for you to connect with an audience besides being yourself. This is why people will say that it is better for you to be yourself than to play a character on radio. Now, if you have a valid persona in mind, then, it is best to let it be known to your fans that you are just playing a character. In that way, they’ll understand that it’s not your personal thoughts. Trust me, misleading your fans will only come to bite you in the rear long term.

The Voice

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This is the handshake in the world of radios. It is a good chance that fifty percent of your fan base only gave you a shot because of your voice. People with accents tend to be favored than those without unless you are great with delivering the content. Most likely, you would not have gotten past the front door if your voice sounds like crap.

While you cannot control how your voice sounds like, you can modulate. Aside from that, you can eliminate filler words such as “like” or “um” that people unconsciously say. These “sounds” tend to grate on the listener’s ears which only equate to lower ratings. Extending your vocabulary is a huge plus too because you never want it to get to the point where your listeners can guess what you are going to say next. Last, but not least, try to have a quotable moment every time that you get on the radio as this will help your viewers spread your sense of self and humor around on the internet.

The Message

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The message is the crucial thing. It is the glue in your entire production. You are going to need to find a way to put your personality, voice, and mind in the message. This is what the listeners are tuning in for, and there should always be something new that you can offer on the topic. Find out about your message from different sources.

Once you can achieve a way to entwine all three of these things, you will rise in the ranks further than most could ever dream of Good luck and try to put a bit of passion in everything that you do.…

The Radio Isn’t Dead

When was the last time that you listened to the radio? Try your best to think this about this because nine times out of ten, you will say no. We live in the age where you can listen to anything that you want and it doesn’t have to be from the radio. Why would you listen to it when you can just pull up your favorite video on YouTube? What new information could it have outside of your radio? It is because of all these alternatives that people think that the radio is dead and that could not be further from the truth. The radio provides a lot of media help as it is still one of the most widely used.

The Pulse Of The Radio

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The radio is still alive and well even if you are not entirely aware of it. It is always in the background of many places that you are in like the gym or at work. Many of your favorite companies still support it with ad revenues because there are plenty of people who live their lives on the road or who just travel for hours in a car and they listen to the radio.

Does that mean every radio station is alive and thriving? No, but when you can consistently draw the attention of thousands of people, then, it should not be overlooked. There are even radio stations that are doing things to keep themselves alive such as having their alternative broadcasting stations or YouTube accounts. IHeartRadio is even opening up Apps that will allow you to listen to all the newest music for free.

The Heart Of The Radio

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This is why the radio will never die because there is music. Sure, there are plenty of places where you can download free music, but will you risk contracting a virus on your computer or phone? The amount of viruses and attacks that are transferred through the use of torrents are risky. It is not like replacing parts of your computer is cheap either. To replace your motherboard, what is commonly attacked, can cost you five hundred dollars at least. Labor to fix the computer or phone is another issue.

Back to the music, there are plenty of songs that cannot be found anywhere on the internet such as those from Garth Brooks. Go ahead and look for it if you do not believe me. There are plenty of country singers and other smart musicians, who want to get paid for their work, so they are refusing to upload their music on the internet.The radio is the only place where you can still listen to new music after a hundred years.

The Soul Of The Radio

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Lastly, the soul of the radio is something that keeps people interested, but that applies even to the alternatives. One thing that keeps media afloat is the person behind the mic. It could be that person’s deep voice keeps you drawn or even the way that they present themselves.

 

Granted we no longer live in the age of radio personality since all of these alternative sources of audio entertainment has created characters that are worth noting, just remember this – the internet is not a person. With the radio, you can listen to people who share the same views as you. They have shows that can be meaningful and real. There is only one absolute truth throughout this entire article, and that is the radio is not dead.…

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Power Of The Radio

Have you ever sat down and listened to the radio? It was once the most powerful tool in the world simply because people listened to it every night. Strangely, radio was the biggest tool of the century in so many ways and continues to impact our lives today. However, can it really be the outlet for big-brand messages? Can you really trust what the radio tells you and shouldn’t there be some sort of censorship? Check it here!

The Biggest Outlet for Promotion and Advertising Today

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Online Censorship

Who honestly thinks the Internet needs to be censored? For millions, they think it’s unnecessary to censor the web and that it does do no harm. Well, unfortunately, that isn’t always the case and people abuse the web as they do in a lot of other things. That is why there is a real need for censorship online. There is some level of censorship currently but it isn’t enough and more must be done.

Does Online Censorship Really Work?

Yes, online censorship can work. When there is an appropriate level of censorship you can ensure a child isn’t accessing materials they should not be seeing. Also, adults can be prevented from accessing materials in the same manner. Of course, people can look at other resources to find out certain pieces of information but the internet is really the biggest information outlet so censoring it can, in fact, be very effective, to say the least. Online censorship is there for a host of reasons and it might just help you too.

Why More Censorship Is Needed

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Censoring The Media

We see, read, and hear the media on a daily basis and yet we never think how much of it is censored. You wouldn’t think media needed to be censored and yet so much of it is. There is a lot of censorship going on and it’s getting to a point where people are curious why. However, when it comes to censoring the media, how possible it is? Why is censoring needed and can it help you?

Is It Possible To Censor The Media?

Media can be censored. Any media outlet can, in fact, be censored with the right measures put into place. It’s whether the right ones are acted upon. For some, they think putting out certain images to the media or information is going to sell more and believe censorship is rubbished. However, there are reasons why people need censorship and, to be honest, it is a hardship to censor all media. Currently, the media is censored to a certain degree but it’s not always easy or possible to censor depending on the content and indeed the outlet for the media. For instance, media online is very hard to censor as many sites want to offer the bigger picture. get online details from http://saveradiofreeamerica.org/online-censorship/