Succeeding In The Radio Business

How come there are people who connect so well with their audience over the radio? I spent years wondering about this myself, and I think I was able to break down their success into three essential parts: the DJ’s voice, his views on the matters discussed and the message behind it are three things that help them connect well with their audience. The mind consists of a variety of stuff such as their opinions, thoughts ad etc that makes them appealing to their listeners. Their voice and the message are two things that are relatively self-explanatory, but read on as we break these components down into detail.

The Mind

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This is what helps every host connect with their audience on an emotional scale. As much as we hate to admit it, we tend to listen to people that we think have the same opinions as us. The better that they are at expressing this, the more likely that you will attract more fans of the same mindset. There are both benefits and disadvantages to this.

There is no true way for you to connect with an audience besides being yourself. This is why people will say that it is better for you to be yourself than to play a character on radio. Now, if you have a valid persona in mind, then, it is best to let it be known to your fans that you are just playing a character. In that way, they’ll understand that it’s not your personal thoughts. Trust me, misleading your fans will only come to bite you in the rear long term.

The Voice

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This is the handshake in the world of radios. It is a good chance that fifty percent of your fan base only gave you a shot because of your voice. People with accents tend to be favored than those without unless you are great with delivering the content. Most likely, you would not have gotten past the front door if your voice sounds like crap.

While you cannot control how your voice sounds like, you can modulate. Aside from that, you can eliminate filler words such as “like” or “um” that people unconsciously say. These “sounds” tend to grate on the listener’s ears which only equate to lower ratings. Extending your vocabulary is a huge plus too because you never want it to get to the point where your listeners can guess what you are going to say next. Last, but not least, try to have a quotable moment every time that you get on the radio as this will help your viewers spread your sense of self and humor around on the internet.

The Message

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The message is the crucial thing. It is the glue in your entire production. You are going to need to find a way to put your personality, voice, and mind in the message. This is what the listeners are tuning in for, and there should always be something new that you can offer on the topic. Find out about your message from different sources.

Once you can achieve a way to entwine all three of these things, you will rise in the ranks further than most could ever dream of Good luck and try to put a bit of passion in everything that you do.…

The Radio Isn’t Dead

When was the last time that you listened to the radio? Try your best to think this about this because nine times out of ten, you will say no. We live in the age where you can listen to anything that you want and it doesn’t have to be from the radio. Why would you listen to it when you can just pull up your favorite video on YouTube? What new information could it have outside of your radio? It is because of all these alternatives that people think that the radio is dead and that could not be further from the truth. The radio provides a lot of media help as it is still one of the most widely used.

The Pulse Of The Radio

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The radio is still alive and well even if you are not entirely aware of it. It is always in the background of many places that you are in like the gym or at work. Many of your favorite companies still support it with ad revenues because there are plenty of people who live their lives on the road or who just travel for hours in a car and they listen to the radio.

Does that mean every radio station is alive and thriving? No, but when you can consistently draw the attention of thousands of people, then, it should not be overlooked. There are even radio stations that are doing things to keep themselves alive such as having their alternative broadcasting stations or YouTube accounts. IHeartRadio is even opening up Apps that will allow you to listen to all the newest music for free.

The Heart Of The Radio

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This is why the radio will never die because there is music. Sure, there are plenty of places where you can download free music, but will you risk contracting a virus on your computer or phone? The amount of viruses and attacks that are transferred through the use of torrents are risky. It is not like replacing parts of your computer is cheap either. To replace your motherboard, what is commonly attacked, can cost you five hundred dollars at least. Labor to fix the computer or phone is another issue.

Back to the music, there are plenty of songs that cannot be found anywhere on the internet such as those from Garth Brooks. Go ahead and look for it if you do not believe me. There are plenty of country singers and other smart musicians, who want to get paid for their work, so they are refusing to upload their music on the internet.The radio is the only place where you can still listen to new music after a hundred years.

The Soul Of The Radio

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Lastly, the soul of the radio is something that keeps people interested, but that applies even to the alternatives. One thing that keeps media afloat is the person behind the mic. It could be that person’s deep voice keeps you drawn or even the way that they present themselves.

 

Granted we no longer live in the age of radio personality since all of these alternative sources of audio entertainment has created characters that are worth noting, just remember this – the internet is not a person. With the radio, you can listen to people who share the same views as you. They have shows that can be meaningful and real. There is only one absolute truth throughout this entire article, and that is the radio is not dead.…