2016 Sta Ana Radio Broadcasting Conference

Since media brings together all leaders and aspiring world influencers on a galvanized industry, the 2016 Sta Ana Radio Broadcasting Conference finds its way to connect with students, experts, and consumers. Most of its topics about the broadcasting research, policy, and regulatory share its benefits on the uprising market of technological advertising.

The principal focus of the conference is the interactive and more personalized development of radio broadcasting. However, it also opens advancement on script writing as well. Talents from different places guarantee demonstrated skills that are useful in current and future media endeavor. It includes deploying technological process for a more standardized revenue-generating audience engagement.

The effectiveness of radio broadcasting takes its toll since the beginning of media. Therefore, the importance of keeping it part of the public service industry is a challenge, especially with the more significant and growing resources of the internet. Understanding the importance of short delivery of news and information requires deliberate practice too. So the global trend of audio usage in a series of conversation needs far-reaching attention.

The conference also tackles the radio broadcast networking. It includes the essential factors of information transparency, precise content marketing strategy, influencer marketing, digital media contribution, data gathering, and a lot more. It also welcomes boundary-pushing debates that allow experts and students to interpret learning development. There are given useful insights as well that helps radio broadcasting aspirant to understand more about the affecting industry of audio influence. Thus, it promises a whole new level of marketing with optimized frequency and creativeness.

The impact of today’s moving conversations concerning the gathering and delivering public information is what the conference is all about. Radio broadcasting serves as a tool that connects, inspires, and advocates a portion of media. That’s due to the contribution of data and analytics of a reliable source of direct quality information.…

5 Ways To Be Anxiety-Free During Your First Radio Show

Being in a radio show for the first time as either a guest or a host is undeniably a once-in-a-lifetime opportunity for many people. The radio broadcasting industry, after all, is more popular now than ever. The stations don’t let anyone go in the booth unless you are an exceptional human being with a voice that can pull in more listeners. It is the kind of privilege that you should be proud of, therefore.

Nonetheless, it isn’t surprising for your nerves to go haywire on the days leading to your first radio show. It may already be nerve-wracking to think of how you’ll do even if you’ll only be on for a few minutes. If you have to talk during the entire duration of the program, you may feel anxiety creeping in your system. You can’t sleep; you have no appetite. Your mind often flies somewhere, unreachable for the people around you. Worse, you might play morbid scenes in your head nonstop, which involve you receiving hate messages from the unsatisfied audience.

Considering you want to go to your first radio show anxiety-free, you can try these tips:

1. Map Things Out

Like any soldier about to head to the battlefield, you should devise a strategic plan on what you’ll do. Think of everything, from how you will greet the listeners to how the close remarks should be. In case you won’t bee alone in the booth, you need to find a way to interact with the other person(s) without sounding forced.

2. Get A Feel Of Your Tools

Before the actual show, it is smart to go to the booth that you will use. Look at all the equipment there; ask about the things that are unfamiliar to you. You can also test them out and learn about their functions at least a day before your program starts. That can stop you from messing up due to nervousness.

3. Know Who Listens To You

Another vital task you should never take for granted is the analysis of your target audience. Regardless of whether you are hosting or visiting the radio show, you must speak with the age group of your listeners in mind. This way, you will be able to use words that won’t cause the regulatory boards to flag the program.

4. Prepare Your Voice

It is also essential to prepare your vocal cords for the continuous speaking that you will do, especially if you happen to be the host. Avoid drinking iced beverages often; sleep for long hours on the night before the program airs as well. That will allow you to modulate your voice during the D-day and not annoy the listeners. Besides, your nerves may calm down when you hear that you sound amazing through the speakers.

5. Be Comfortable

The best thing about being on a radio show is that you need not dress up for the occasion. You don’t have to wear makeup; you may even strut in the room in your sweatpants or the most worn-out shirt you own. You are also free to be in sandals or cross your legs together on the chair. The audience can’t see you; that’s why you can get as comfortable as you have to be.

 

As daunting as it may seem, doing a radio show for the first time is a genuinely enjoyable experience. Know your role, be mindful of the things you see – and don’t see – and have a blast. Good luck!…

The Role Of Internship And Mentoring In A Radio Career

In his influential book Mastery, Robert Green examines how people learning a new skill or starting a new job go through three distinct phases. In the first, they’re on the outside looking in. Training such a person costs more than they can possibly contribute without some experience, and even if they already have some basic technical skills, their main role is to keep out of the way while observing everything they can.…

Kinds Of Radio Shows

Commercial radio is quite the same with TV. In the early morning, the show focuses on news and some current event talks. During daytime at night, the shows are about primetime, life and often, the latest songs from various famous artists. Some edgy shows are featured at night until the wee hours. It is considered off-peak.…

The Role Of Media In Health Promotion

Source: hopkinsmedicine.org

Health and wellness are our topmost priority. One of the many tools we can utilize in this day and age is social media, broadcasting on television and radio. Every day we see fitness coaches sharing their motivations in living a healthy lifestyle. We also witness fitness transformations from being fat to fabulous. Advertisements we see on tv or what we hear in radios commonly revolve around staying fit and healthy. However, how can we make sure that with the vast availability of slimming products, supplements and vitamins are best suited for us? How do we choose the right diet, exercise or even the right activities suited for our body and lifestyle?

It has been said that healthy looks different for everybody. That is true, as there are really different body types namely ectomorph which is described as the lean and more delicate body built, the endomorph which has more body fat percentage and lastly the mesomorph which is seen to be the perfect body type as it is more lean, compact, muscular and athletic. Apart from that, our daily activities depending on our jobs, lifestyle, and preferences vary.

As a social media user, we must verify the source of the information that we read and share. For example, articles about health must have reliable resources. It must be worth sharing especially if it can help your friends and family within your social media circle. Recipes, diet plans, and exercises you can do at home are just some of the examples worth sharing in social media.

Source: actuatorzone.com

We all know that television and broadcasting companies earn from advertisements or commercials. We can see multivitamins or even medicine ads, too. It is also obvious that they use famous and well-known celebrities as endorsers. When it comes to these products, one must carefully read the label. You must be keen as to whether or not it contains ingredients that you are allergic to. Some products may work for others but may not work for everyone. So don’t get discouraged why this product is not doing you any good, because each person has a specific way of responding to different substances. You can also read honest reviews online about them.

Same with television, radio also utilizes advertisements and commercials for support. Some companies sponsor them in turn for product promotion. As previously mentioned, it would be best to consult a therapist. Sometimes even if we have no idea how much a therapist costs, in the long run, we will appreciate that professional advice matters. They are people who are more equipped with knowledge and skills to guide us in terms of health.

Source: modernfamilyideas.com

With the different platforms nowadays where we can listen or read articles about health, it is still our responsibility to be keen about the details they provide. We have to make sure that the information or even products that they offer are suitable to our personal health needs. Health should be our greatest investment. Without it, we would not be able to do things that we are supposed to do or meet the goals we have. Therefore, it is just essential that we pay particular attention to it.…

Brilliant Advertisements That Put The Spotlight On The Radio Industry

 

In the marketing world, the secret to creating a great radio ad is well known. It involves the mix of a good voice-over talent, a simple but attention-grabbing message, and the call-to-action spiels, to name a few. Here are some brilliant radio ads executed and reasons why they live up to this day.

 

It is already proven that radio advertising is one of the largest revenue sources in the U.S. That is amazing, and it will take an even astounding turn as it is forecasted that the total revenues will increase from $1.4 billion to $2 billion in 2021.

 

In a study referenced by American Music Concepts, 60% of adults 18 years old and up listen to the radio in their cars on a typical weekday. These adults also listen to the radio at home, work, or when they’re shopping. The numbers go on.

 

Sixty two percent of shoppers listen to the radio just 13 minutes before making a purchase, while 90% of consumers are in their cars less than 6 minutes before shopping. That’s what makes it a great marketing medium—  it captures your market when they’re just about to splurge on something.

 

Definitely a huge advantage for your business, right? Here are some of the most brilliant radio advertisements (truly well done) that you might want to take notes from:…

The Challenge Of Keeping The Radio Industry

Source: istockphoto.com

It is no longer a common bonding activity for young people to call the radio DJ to request their favorite song and wait for it to play, chat with acquaintances over the phone, greet family and friends through the radio and sometimes even consulting love problems to your favorite DJ. In this day and age of online communication, how do the people behind the radio industry survive? How do they keep pace with the growing and unstoppable innovations that are happening on the internet?…

Surviving In The Old Age Of Radio

There are two worlds of radio in this day and age – the old and the new. The old world of radio, that we will be discussing here, is what everyone knows as the “traditional radio”. This site has a wonderful article that talks about the new age of radio, but how do you know enough about the old? Are there radio companies hiring even at this digital time? I just got my public relations degree, how do I use it here? Well, sit back as I will attempt to answer all of these questions while at the same time teaching you the key fundamentals to staying on the radio – even if listening to iTunes or Spotify is more convenient.

Connections, Connections, Connections

Let’s just say that you are still in college, then, one of the first things that you want to do is find people in your field. There is no guarantee that you are going to get a job straight out of college and someone that you know with a bit of experience can get you far – this is connection. This can be anyone from a professor to the person who runs the radio station at your school. Does that mean all your connections should be from college?

Anybody can be your connection and that doesn’t constrict you with college mates. If being in the radio is your dream, then, family members are not out of the option. The last thing that you want to do is twirl your fingers around as you wait for someone to hand you everything that you want in life. Don’t you ever wait for the opportunities instead, run after them! This is the actual value of internships as well as being a last ditch effort when you need a job. This applies to all jobs, but especially those involving the radio field.

Have Something To Say

This will be your fuel once you finally get into the field. The thing that most people are attracted to is passion, and you need to have this dripping from your ears. What matters to you? How can you take that passion and wrap it around multiple subjects? For most on the radio, this is something political or news and you will never run out of conversational points.

Another thing to keep in mind is how to tailor your message throughout everything. For example, many talk show hosts wants to discuss something that seems easily attainable and relatable to the masses such as removal of health care policies or simpler taxation laws. Having a niche is almost as important as having a voice, but if you land correctly with what the general populace wants to hear, then, you hit it.

Have A Great Idea That Needs To Be Heard

One of the worst things that could happen is for you to come on air and a huge drop of listeners happen. One way to keep listeners on is with new information. Your commentary should infuse with what you are trying to talk about in a way that is smooth and appealing. A great idea needs to be heard – so, talk about it.

These are just some of the things that you should keep in mind to survive the radio world. Good luck in chasing your dream and try to keep the radio alive for as long as possible.…