Author: Willie Hudson

The Role Of Internship And Mentoring In A Radio Career

In his influential book Mastery, Robert Green examines how people learning a new skill or starting a new job go through three distinct phases. In the first, they’re on the outside looking in. Training such a person costs more than they can possibly contribute without some experience, and even if they already have some basic technical skills, their main role is to keep out of the way while observing everything they can.…

The Role Of Media In Health Promotion

Source: hopkinsmedicine.org

Health and wellness are our topmost priority. One of the many tools we can utilize in this day and age is social media, broadcasting on television and radio. Every day we see fitness coaches sharing their motivations in living a healthy lifestyle. We also witness fitness transformations from being fat to fabulous. Advertisements we see on tv or what we hear in radios commonly revolve around staying fit and healthy. However, how can we make sure that with the vast availability of slimming products, supplements and vitamins are best suited for us? How do we choose the right diet, exercise or even the right activities suited for our body and lifestyle?

It has been said that healthy looks different for everybody. That is true, as there are really different body types namely ectomorph which is described as the lean and more delicate body built, the endomorph which has more body fat percentage and lastly the mesomorph which is seen to be the perfect body type as it is more lean, compact, muscular and athletic. Apart from that, our daily activities depending on our jobs, lifestyle, and preferences vary.

As a social media user, we must verify the source of the information that we read and share. For example, articles about health must have reliable resources. It must be worth sharing especially if it can help your friends and family within your social media circle. Recipes, diet plans, and exercises you can do at home are just some of the examples worth sharing in social media.

Source: actuatorzone.com

We all know that television and broadcasting companies earn from advertisements or commercials. We can see multivitamins or even medicine ads, too. It is also obvious that they use famous and well-known celebrities as endorsers. When it comes to these products, one must carefully read the label. You must be keen as to whether or not it contains ingredients that you are allergic to. Some products may work for others but may not work for everyone. So don’t get discouraged why this product is not doing you any good, because each person has a specific way of responding to different substances. You can also read honest reviews online about them.

Same with television, radio also utilizes advertisements and commercials for support. Some companies sponsor them in turn for product promotion. As previously mentioned, it would be best to consult a therapist. Sometimes even if we have no idea how much a therapist costs, in the long run, we will appreciate that professional advice matters. They are people who are more equipped with knowledge and skills to guide us in terms of health.

Source: modernfamilyideas.com

With the different platforms nowadays where we can listen or read articles about health, it is still our responsibility to be keen about the details they provide. We have to make sure that the information or even products that they offer are suitable to our personal health needs. Health should be our greatest investment. Without it, we would not be able to do things that we are supposed to do or meet the goals we have. Therefore, it is just essential that we pay particular attention to it.…

Brilliant Advertisements That Put The Spotlight On The Radio Industry

 

In the marketing world, the secret to creating a great radio ad is well known. It involves the mix of a good voice-over talent, a simple but attention-grabbing message, and the call-to-action spiels, to name a few. Here are some brilliant radio ads executed and reasons why they live up to this day.

 

It is already proven that radio advertising is one of the largest revenue sources in the U.S. That is amazing, and it will take an even astounding turn as it is forecasted that the total revenues will increase from $1.4 billion to $2 billion in 2021.

 

In a study referenced by American Music Concepts, 60% of adults 18 years old and up listen to the radio in their cars on a typical weekday. These adults also listen to the radio at home, work, or when they’re shopping. The numbers go on.

 

Sixty two percent of shoppers listen to the radio just 13 minutes before making a purchase, while 90% of consumers are in their cars less than 6 minutes before shopping. That’s what makes it a great marketing medium—  it captures your market when they’re just about to splurge on something.

 

Definitely a huge advantage for your business, right? Here are some of the most brilliant radio advertisements (truly well done) that you might want to take notes from:…

The Challenge Of Keeping The Radio Industry

Source: istockphoto.com

It is no longer a common bonding activity for young people to call the radio DJ to request their favorite song and wait for it to play, chat with acquaintances over the phone, greet family and friends through the radio and sometimes even consulting love problems to your favorite DJ. In this day and age of online communication, how do the people behind the radio industry survive? How do they keep pace with the growing and unstoppable innovations that are happening on the internet?…

Surviving In The Old Age Of Radio

There are two worlds of radio in this day and age – the old and the new. The old world of radio, that we will be discussing here, is what everyone knows as the “traditional radio”. This site has a wonderful article that talks about the new age of radio, but how do you know enough about the old? Are there radio companies hiring even at this digital time? I just got my public relations degree, how do I use it here? Well, sit back as I will attempt to answer all of these questions while at the same time teaching you the key fundamentals to staying on the radio – even if listening to iTunes or Spotify is more convenient.

Connections, Connections, Connections

Let’s just say that you are still in college, then, one of the first things that you want to do is find people in your field. There is no guarantee that you are going to get a job straight out of college and someone that you know with a bit of experience can get you far – this is connection. This can be anyone from a professor to the person who runs the radio station at your school. Does that mean all your connections should be from college?

Anybody can be your connection and that doesn’t constrict you with college mates. If being in the radio is your dream, then, family members are not out of the option. The last thing that you want to do is twirl your fingers around as you wait for someone to hand you everything that you want in life. Don’t you ever wait for the opportunities instead, run after them! This is the actual value of internships as well as being a last ditch effort when you need a job. This applies to all jobs, but especially those involving the radio field.

Have Something To Say

This will be your fuel once you finally get into the field. The thing that most people are attracted to is passion, and you need to have this dripping from your ears. What matters to you? How can you take that passion and wrap it around multiple subjects? For most on the radio, this is something political or news and you will never run out of conversational points.

Another thing to keep in mind is how to tailor your message throughout everything. For example, many talk show hosts wants to discuss something that seems easily attainable and relatable to the masses such as removal of health care policies or simpler taxation laws. Having a niche is almost as important as having a voice, but if you land correctly with what the general populace wants to hear, then, you hit it.

Have A Great Idea That Needs To Be Heard

One of the worst things that could happen is for you to come on air and a huge drop of listeners happen. One way to keep listeners on is with new information. Your commentary should infuse with what you are trying to talk about in a way that is smooth and appealing. A great idea needs to be heard – so, talk about it.

These are just some of the things that you should keep in mind to survive the radio world. Good luck in chasing your dream and try to keep the radio alive for as long as possible.…

Succeeding In The Radio Business

How come there are people who connect so well with their audience over the radio? I spent years wondering about this myself, and I think I was able to break down their success into three essential parts: the DJ’s voice, his views on the matters discussed and the message behind it are three things that help them connect well with their audience. The mind consists of a variety of stuff such as their opinions, thoughts ad etc that makes them appealing to their listeners. Their voice and the message are two things that are relatively self-explanatory, but read on as we break these components down into detail.

The Mind

This is what helps every host connect with their audience on an emotional scale. As much as we hate to admit it, we tend to listen to people that we think have the same opinions as us. The better that they are at expressing this, the more likely that you will attract more fans of the same mindset. There are both benefits and disadvantages to this.

There is no true way for you to connect with an audience besides being yourself. This is why people will say that it is better for you to be yourself than to play a character on radio. Now, if you have a valid persona in mind, then, it is best to let it be known to your fans that you are just playing a character. In that way, they’ll understand that it’s not your personal thoughts. Trust me, misleading your fans will only come to bite you in the rear long term.

The Voice

This is the handshake in the world of radios. It is a good chance that fifty percent of your fan base only gave you a shot because of your voice. People with accents tend to be favored than those without unless you are great with delivering the content. Most likely, you would not have gotten past the front door if your voice sounds like crap.

While you cannot control how your voice sounds like, you can modulate. Aside from that, you can eliminate filler words such as “like” or “um” that people unconsciously say. These “sounds” tend to grate on the listener’s ears which only equate to lower ratings. Extending your vocabulary is a huge plus too because you never want it to get to the point where your listeners can guess what you are going to say next. Last, but not least, try to have a quotable moment every time that you get on the radio as this will help your viewers spread your sense of self and humor around on the internet.

The Message

The message is the crucial thing. It is the glue in your entire production. You are going to need to find a way to put your personality, voice, and mind in the message. This is what the listeners are tuning in for, and there should always be something new that you can offer on the topic. Find out about your message from different sources.

Once you can achieve a way to entwine all three of these things, you will rise in the ranks further than most could ever dream of Good luck and try to put a bit of passion in everything that you do.…

The Radio Isn’t Dead

When was the last time that you listened to the radio? Try your best to think this about this because nine times out of ten, you will say no. We live in the age where you can listen to anything that you want and it doesn’t have to be from the radio. Why would you listen to it when you can just pull up your favorite video on YouTube? What new information could it have outside of your radio? It is because of all these alternatives that people think that the radio is dead and that could not be further from the truth. The radio provides a lot of media help as it is still one of the most widely used.

The Pulse Of The Radio

The radio is still alive and well even if you are not entirely aware of it. It is always in the background of many places that you are in like the gym or at work. Many of your favorite companies still support it with ad revenues because there are plenty of people who live their lives on the road or who just travel for hours in a car and they listen to the radio.

Does that mean every radio station is alive and thriving? No, but when you can consistently draw the attention of thousands of people, then, it should not be overlooked. There are even radio stations that are doing things to keep themselves alive such as having their alternative broadcasting stations or YouTube accounts. IHeartRadio is even opening up Apps that will allow you to listen to all the newest music for free.

The Heart Of The Radio

This is why the radio will never die because there is music. Sure, there are plenty of places where you can download free music, but will you risk contracting a virus on your computer or phone? The amount of viruses and attacks that are transferred through the use of torrents are risky. It is not like replacing parts of your computer is cheap either. To replace your motherboard, what is commonly attacked, can cost you five hundred dollars at least. Labor to fix the computer or phone is another issue.

Back to the music, there are plenty of songs that cannot be found anywhere on the internet such as those from Garth Brooks. Go ahead and look for it if you do not believe me. There are plenty of country singers and other smart musicians, who want to get paid for their work, so they are refusing to upload their music on the internet.The radio is the only place where you can still listen to new music after a hundred years.

The Soul Of The Radio

Lastly, the soul of the radio is something that keeps people interested, but that applies even to the alternatives. One thing that keeps media afloat is the person behind the mic. It could be that person’s deep voice keeps you drawn or even the way that they present themselves.

 

Granted we no longer live in the age of radio personality since all of these alternative sources of audio entertainment has created characters that are worth noting, just remember this – the internet is not a person. With the radio, you can listen to people who share the same views as you. They have shows that can be meaningful and real. There is only one absolute truth throughout this entire article, and that is the radio is not dead.…