2016 Sta Ana Radio Broadcasting Conference

Since media brings together all leaders and aspiring world influencers on a galvanized industry, the 2016 Sta Ana Radio Broadcasting Conference finds its way to connect with students, experts, and consumers. Most of its topics about the broadcasting research, policy, and regulatory share its benefits on the uprising market of technological advertising.

The principal focus of the conference is the interactive and more personalized development of radio broadcasting. However, it also opens advancement on script writing as well. Talents from different places guarantee demonstrated skills that are useful in current and future media endeavor. It includes deploying technological process for a more standardized revenue-generating audience engagement.

The effectiveness of radio broadcasting takes its toll since the beginning of media. Therefore, the importance of keeping it part of the public service industry is a challenge, especially with the more significant and growing resources of the internet. Understanding the importance of short delivery of news and information requires deliberate practice too. So the global trend of audio usage in a series of conversation needs far-reaching attention.

The conference also tackles the radio broadcast networking. It includes the essential factors of information transparency, precise content marketing strategy, influencer marketing, digital media contribution, data gathering, and a lot more. It also welcomes boundary-pushing debates that allow experts and students to interpret learning development. There are given useful insights as well that helps radio broadcasting aspirant to understand more about the affecting industry of audio influence. Thus, it promises a whole new level of marketing with optimized frequency and creativeness.

The impact of today’s moving conversations concerning the gathering and delivering public information is what the conference is all about. Radio broadcasting serves as a tool that connects, inspires, and advocates a portion of media. That’s due to the contribution of data and analytics of a reliable source of direct quality information.…

5 Ways To Be Anxiety-Free During Your First Radio Show

Being in a radio show for the first time as either a guest or a host is undeniably a once-in-a-lifetime opportunity for many people. The radio broadcasting industry, after all, is more popular now than ever. The stations don’t let anyone go in the booth unless you are an exceptional human being with a voice that can pull in more listeners. It is the kind of privilege that you should be proud of, therefore.

Nonetheless, it isn’t surprising for your nerves to go haywire on the days leading to your first radio show. It may already be nerve-wracking to think of how you’ll do even if you’ll only be on for a few minutes. If you have to talk during the entire duration of the program, you may feel anxiety creeping in your system. You can’t sleep; you have no appetite. Your mind often flies somewhere, unreachable for the people around you. Worse, you might play morbid scenes in your head nonstop, which involve you receiving hate messages from the unsatisfied audience.

Considering you want to go to your first radio show anxiety-free, you can try these tips:

1. Map Things Out

Like any soldier about to head to the battlefield, you should devise a strategic plan on what you’ll do. Think of everything, from how you will greet the listeners to how the close remarks should be. In case you won’t bee alone in the booth, you need to find a way to interact with the other person(s) without sounding forced.

2. Get A Feel Of Your Tools

Before the actual show, it is smart to go to the booth that you will use. Look at all the equipment there; ask about the things that are unfamiliar to you. You can also test them out and learn about their functions at least a day before your program starts. That can stop you from messing up due to nervousness.

3. Know Who Listens To You

Another vital task you should never take for granted is the analysis of your target audience. Regardless of whether you are hosting or visiting the radio show, you must speak with the age group of your listeners in mind. This way, you will be able to use words that won’t cause the regulatory boards to flag the program.

4. Prepare Your Voice

It is also essential to prepare your vocal cords for the continuous speaking that you will do, especially if you happen to be the host. Avoid drinking iced beverages often; sleep for long hours on the night before the program airs as well. That will allow you to modulate your voice during the D-day and not annoy the listeners. Besides, your nerves may calm down when you hear that you sound amazing through the speakers.

5. Be Comfortable

The best thing about being on a radio show is that you need not dress up for the occasion. You don’t have to wear makeup; you may even strut in the room in your sweatpants or the most worn-out shirt you own. You are also free to be in sandals or cross your legs together on the chair. The audience can’t see you; that’s why you can get as comfortable as you have to be.

 

As daunting as it may seem, doing a radio show for the first time is a genuinely enjoyable experience. Know your role, be mindful of the things you see – and don’t see – and have a blast. Good luck!…

The Role Of Internship And Mentoring In A Radio Career

In his influential book Mastery, Robert Green examines how people learning a new skill or starting a new job go through three distinct phases. In the first, they’re on the outside looking in. Training such a person costs more than they can possibly contribute without some experience, and even if they already have some basic technical skills, their main role is to keep out of the way while observing everything they can.…

Brilliant Advertisements That Put The Spotlight On The Radio Industry

 

In the marketing world, the secret to creating a great radio ad is well known. It involves the mix of a good voice-over talent, a simple but attention-grabbing message, and the call-to-action spiels, to name a few. Here are some brilliant radio ads executed and reasons why they live up to this day.

 

It is already proven that radio advertising is one of the largest revenue sources in the U.S. That is amazing, and it will take an even astounding turn as it is forecasted that the total revenues will increase from $1.4 billion to $2 billion in 2021.

 

In a study referenced by American Music Concepts, 60% of adults 18 years old and up listen to the radio in their cars on a typical weekday. These adults also listen to the radio at home, work, or when they’re shopping. The numbers go on.

 

Sixty two percent of shoppers listen to the radio just 13 minutes before making a purchase, while 90% of consumers are in their cars less than 6 minutes before shopping. That’s what makes it a great marketing medium—  it captures your market when they’re just about to splurge on something.

 

Definitely a huge advantage for your business, right? Here are some of the most brilliant radio advertisements (truly well done) that you might want to take notes from:…

Surviving In The Old Age Of Radio

There are two worlds of radio in this day and age – the old and the new. The old world of radio, that we will be discussing here, is what everyone knows as the “traditional radio”. This site has a wonderful article that talks about the new age of radio, but how do you know enough about the old? Are there radio companies hiring even at this digital time? I just got my public relations degree, how do I use it here? Well, sit back as I will attempt to answer all of these questions while at the same time teaching you the key fundamentals to staying on the radio – even if listening to iTunes or Spotify is more convenient.

Connections, Connections, Connections

Let’s just say that you are still in college, then, one of the first things that you want to do is find people in your field. There is no guarantee that you are going to get a job straight out of college and someone that you know with a bit of experience can get you far – this is connection. This can be anyone from a professor to the person who runs the radio station at your school. Does that mean all your connections should be from college?

Anybody can be your connection and that doesn’t constrict you with college mates. If being in the radio is your dream, then, family members are not out of the option. The last thing that you want to do is twirl your fingers around as you wait for someone to hand you everything that you want in life. Don’t you ever wait for the opportunities instead, run after them! This is the actual value of internships as well as being a last ditch effort when you need a job. This applies to all jobs, but especially those involving the radio field.

Have Something To Say

This will be your fuel once you finally get into the field. The thing that most people are attracted to is passion, and you need to have this dripping from your ears. What matters to you? How can you take that passion and wrap it around multiple subjects? For most on the radio, this is something political or news and you will never run out of conversational points.

Another thing to keep in mind is how to tailor your message throughout everything. For example, many talk show hosts wants to discuss something that seems easily attainable and relatable to the masses such as removal of health care policies or simpler taxation laws. Having a niche is almost as important as having a voice, but if you land correctly with what the general populace wants to hear, then, you hit it.

Have A Great Idea That Needs To Be Heard

One of the worst things that could happen is for you to come on air and a huge drop of listeners happen. One way to keep listeners on is with new information. Your commentary should infuse with what you are trying to talk about in a way that is smooth and appealing. A great idea needs to be heard – so, talk about it.

These are just some of the things that you should keep in mind to survive the radio world. Good luck in chasing your dream and try to keep the radio alive for as long as possible.…

Succeeding In The Radio Business

How come there are people who connect so well with their audience over the radio? I spent years wondering about this myself, and I think I was able to break down their success into three essential parts: the DJ’s voice, his views on the matters discussed and the message behind it are three things that help them connect well with their audience. The mind consists of a variety of stuff such as their opinions, thoughts ad etc that makes them appealing to their listeners. Their voice and the message are two things that are relatively self-explanatory, but read on as we break these components down into detail.

The Mind

This is what helps every host connect with their audience on an emotional scale. As much as we hate to admit it, we tend to listen to people that we think have the same opinions as us. The better that they are at expressing this, the more likely that you will attract more fans of the same mindset. There are both benefits and disadvantages to this.

There is no true way for you to connect with an audience besides being yourself. This is why people will say that it is better for you to be yourself than to play a character on radio. Now, if you have a valid persona in mind, then, it is best to let it be known to your fans that you are just playing a character. In that way, they’ll understand that it’s not your personal thoughts. Trust me, misleading your fans will only come to bite you in the rear long term.

The Voice

This is the handshake in the world of radios. It is a good chance that fifty percent of your fan base only gave you a shot because of your voice. People with accents tend to be favored than those without unless you are great with delivering the content. Most likely, you would not have gotten past the front door if your voice sounds like crap.

While you cannot control how your voice sounds like, you can modulate. Aside from that, you can eliminate filler words such as “like” or “um” that people unconsciously say. These “sounds” tend to grate on the listener’s ears which only equate to lower ratings. Extending your vocabulary is a huge plus too because you never want it to get to the point where your listeners can guess what you are going to say next. Last, but not least, try to have a quotable moment every time that you get on the radio as this will help your viewers spread your sense of self and humor around on the internet.

The Message

The message is the crucial thing. It is the glue in your entire production. You are going to need to find a way to put your personality, voice, and mind in the message. This is what the listeners are tuning in for, and there should always be something new that you can offer on the topic. Find out about your message from different sources.

Once you can achieve a way to entwine all three of these things, you will rise in the ranks further than most could ever dream of Good luck and try to put a bit of passion in everything that you do.…