The earlier generation lived on the AM-FM as entertainment. While TV is still a permanent fixture in the household, radio is rarely seen in people’s homes. For the past two decades, the world has witnessed the technological advancement of the radio industry and the magnitude of its effort in the public’s daily lives. Music can now be accessed through various means and different avenues.
Thus, the radio era has paved the way for online tuning nowadays.
Radio Industry: The End Of AM-FM Era?
Many say it is the end of the radio era, and it is true to some extent. People are not buying a set of radio players, cassette tapes, CDs, and various accessories despite the enterprise being considered dead. “The AM-FM era can have odd functions for patients’ (and all of our) psyches.”, according to Peter D. Kramer, an American psychiatrist.
Due to these changes, it is safe to assume that the traditional radio broadcasts are dwindling.
However, studies show the opposite of the expected projection of the radio industry. Nielsen revealed a report which states that the second quarter of 2015 has shown the highest number of people listening to the transistor ever recorded in the country. Also, in the 1st to the 3rd quarter of 2015, it was recorded that 245 million people had the chance to listen to the transistor at least once a week. The number is 91% of the American population above twelve years old, which is a gem to advertisers seeking to use the industry of radio equipment. With the diverse demographic profile of listeners, the radio industry is an excellent medium for advertising sales materials targeting various audiences and markets.
The New Radio Of Today
The important reason why radio still exists in our society is the radio’s accessibility and availability.
Most people with cars listen to the radio on their way to school or work. After travel or commuting during peak hours, the number of traditional and local radio broadcasting involved listeners drops as they turn to a different mode such as mobile phones, computers, mp3, etc.
Industry’s Traditional Broadcast
Many industry experts believe that the essence of the radio might change over time to adapt to the different improvements; for instance, music streaming service and subscription industries might gain a largely considerable audience traction compared to radio.
Traditional radio broadcasters promote listening to the radio by coming up with ingenious ways to capture audience interest through radio.
Other radio stations venture into other programming strategies: genres other than music to tap a diverse target audience or market; after all, not all driving people want to listen to radio music. Some groups would like to search and learn new things (new business, hobbies, etc..) and even seek counseling in dealing with their relationships through love advice from license experts on traditional radio broadcasting.
Maybe spiritual talks and discussions are also available on the radio and that can be a good required start. Dr. Joy Browne, a psychologist, states that radio talk shows are a good start towards healing. “It’s a start,” says Dr. Browne. “It clarifies things and moves people in a new direction.”
Radio Stations Are Striving
The companies in the radio industry is striving and in no way near extinction. Just see the earnings of one of the world’s highest-paid radio broadcasters, Howard Stern. He received around 90 million from June 1, 2016, to June 1, 2017, which proves that talking on the radio can make you productive.
The Best Strategy For The Radio Industry
Maybe opting to turn on the radio for music is not the best alternative for listeners since they can use their phones or computers to direct them to the song they want to listen to. Therefore, the best strategy for radio programming is to find the sweet spot that interests the listeners that they would be willing to stay tuned to for a long time and make content listening to the radio a part of their daily routine.
Increased radio listeners would mean an influx of advertisers, creating a vibrant community for the industry. “Psychologists on radio and TV shows are now part of pop culture,” says Sheenah Hankin, a Manhattan psychotherapist.
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