In the marketing world, the secret to creating a great radio ad is well known. It involves the mix of a good voice-over talent, a simple but attention-grabbing message, and the call-to-action spiels, to name a few. Here are some brilliant radio ads executed and reasons why they live up to this day.
It is already proven that radio advertising is one of the largest revenue sources in the U.S. That is amazing, and it will take an even astounding turn as it is forecasted that the total revenues will increase from $1.4 billion to $2 billion in 2021.
In a study referenced by American Music Concepts, 60% of adults 18 years old and up listen to the radio in their cars on a typical weekday. These adults also listen to the radio at home, work, or when they’re shopping. The numbers go on.
Sixty two percent of shoppers listen to the radio just 13 minutes before making a purchase, while 90% of consumers are in their cars less than 6 minutes before shopping. That’s what makes it a great marketing medium— it captures your market when they’re just about to splurge on something.
Definitely a huge advantage for your business, right? Here are some of the most brilliant radio advertisements (truly well done) that you might want to take notes from:…